Case Study: Gaylord Hotels boosts event attendance and bookings with Gravy Analytics

Gaylord Hotels - Customer Case Study

Gaylord Hotels engaged Gravy Analytics to drive consumer visits to the Gaylord National Resort and boost sales of “Winter on the Potomac” event tickets while increasing awareness of on‑property amenities. Gravy Analytics deployed its Gravy Audiences and Gravy Insights solutions, using AdmitOne™ verification to identify mobile consumers who frequently travel or attend holiday events.

Gravy Analytics targeted key segments—Beer Lovers, Business Travelers, Luxury Lifestylers, and Stay‑at‑Home Parents—using location and behavioral data, producing a higher click‑through rate than Gaylord Hotels’ standard digital campaigns and driving measurable onsite sales increases in event tickets, room reservations, restaurant traffic, and hotel services. Gravy Analytics’ insights (e.g., 53% business travelers, 27% parents, 13% spa‑goers) helped tailor outreach and improve campaign performance.

Gaylord Hotels