Case Study: Fizzics achieves 10.9K product-page clicks and drives local Best Buy & Target store traffic with Gravy Analytics

Fizzics - Customer Case Study

Fizzics partnered with Gravy Analytics to drive high-intent shoppers to local Best Buy and Target stores to buy the new Fizzics Draft Beer System for Father's Day. Gravy deployed its Gravy Audiences and Insights (Gravy Audiences – 422K+ Beer Lovers & Target, Best Buy Shoppers) to locate and target likely purchasers.

Gravy Analytics identified a 422K consumer audience and served 1M impressions that drove 10.9K clicks to product pages and store traffic. Gravy’s location-based insights—showing these consumers as in-market home buyers who attend music and wellness events and visit BBQ restaurants, malls, airports and tourist attractions—helped optimize targeting and deliver measurable campaign lift.

Fizzics