Case Study: Best Buy achieves 315% ROI and 6x higher CTR with Gravy Analytics

Best Buy - Customer Case Study

Best Buy wanted to drive movie fans to see a limited-time re-release of Top Gun in 3D and then purchase the 3D Blu-ray at nearby Best Buy stores. Gravy Analytics was engaged to identify Top Gun fans and mobile consumers who regularly attend movies using its event-based solutions, notably Gravy Audiences and Gravy Insights.

Gravy Analytics implemented targeted mobile campaigns using its 5.8M Movie Goers audience, AdmitOne™ verification for high-quality location/attendance data, and behavioral foot-traffic analysis to nearby Best Buy stores. The campaign delivered a 315% ROI, produced a 6x higher CTR than Best Buy’s standard digital ads, and met 80% of sales goals in the first week.

Best Buy