Case Study: Jacksonville Port Authority enhances its website experience with GravityKit

How the Jacksonville Port Authority leveraged GravityView for an enhanced website experience

The Jacksonville Port Authority (JAXPORT) sought to modernize its website during a rebranding effort that involved moving from Drupal to WordPress. The marketing team, led by Jeff Price, faced the challenge of rebuilding several custom "mini-apps" to provide an engaging, user-friendly experience that clearly showcased the port's global services. To achieve this, they turned to GravityKit and utilized its GravityView plugin to efficiently develop these applications without extensive coding.

GravityKit's solution empowered JAXPORT to build an interactive trade lanes map and dynamic cargo service lists, among other tools. This provided prospects with vital information, answering key questions about shipping routes and services. The results were significant, with the new tools generating over 8,000 page views and 500 referral clicks to partners in a single year, successfully repositioning JAXPORT as a global trade hub and directly driving business impact.

Jacksonville Port Authority

Jeff Price

Marketing Director