Case Study: Western Michigan University’s Miller Auditorium boosts show promotion and ticket sales with Gravity Works

Western Michigan University boosts show sales with Gravity Works

Western Michigan University's Miller Auditorium, a premier performing arts venue, needed to implement a polished website redesign to better promote shows and sell tickets. They partnered with Gravity Works for web design and development services to achieve this goal.

Gravity Works designed an engaging website with a dramatic, theater-like homepage to showcase events and a highly functional interactive calendar for browsing. A key technical achievement was the seamless integration of the Tessitura CRM platform for ticketing and donations, which maintained the site's branding throughout the user journey. This solution by Gravity Works successfully created an exciting online experience that drives ticket sales and encourages donations.

Western Michigan University