Case Study: Michigan High School Athletic Association unifies scores and stories with Gravity Works web redesign

Michigan High School Athletic Association unifies 1.6 million annual spectators' experience with Gravity Works

The Michigan High School Athletic Association (MHSAA) partnered with Gravity Works for a web design and development project to address the challenge of merging their two separate websites—a main statistics site and a story-focused sibling site—into a single, cohesive, and mobile-friendly platform. This refresh was necessary to better serve their audience, which had shifted towards primarily mobile users seeking information on-the-go.

Gravity Works implemented a solution by migrating both sites into a new Drupal 9 environment, creating a unified and visually appealing experience. Key features included live React components for real-time score updates, a taxonomy structure for adaptive content management, and role-based landing pages to cater content to specific user groups like coaches, athletic directors, and fans. The result was a modernized website that seamlessly integrated data and stories, providing over 1.6 million annual spectators with easy access to the most current information and resources.

Michigan High School Athletic Association