Case Study: Lansing Airport improves traveler experience with a new website from Gravity Works

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Preview of the Lansing Airport (Capital Region International Airport) Case Study

Lansing Airport boosts travel info and flight tracking with Gravity Works

Gravity Works partnered with Lansing Airport (Capital Region International Airport) to address the challenge of promoting the airport as a convenient regional alternative. The airport needed a website with compelling marketing content and robust real-time tools to improve the user experience for travelers.

The solution involved a complete content strategy, a fresh UX design focused on simplicity, and the development of a reliable real-time flight tracker. Using Drupal, Gravity Works implemented a robust CMS to give the airport's staff easy control over updates. The new website effectively showcases the airport's value and services to its 352,000 annual passengers.


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