Case Study: Church & Dwight improves OxiClean design efficiency with Gravity Sketch

Church & Dwight cuts OxiClean from 7 parts to 3 with Gravity Sketch

Church & Dwight, the company behind brands like OxiClean, faced the challenge of redesigning a stain remover bottle. The goal was to simplify the product from seven components while meeting new market requirements, improving ergonomics, and retaining the familiar brand identity, all on a budget for a $4 retail item. The vendor, Gravity Sketch, was integrated into their design process to help achieve this.

Using Gravity Sketch for rapid 3D modeling, the team could quickly create and 3D print prototype sections based on real-time consumer feedback. This iterative process, facilitated by Gravity Sketch, led to a new design with only three parts. The solution resulted in significant cost savings, improved automation on the filling line, and enhanced ergonomics, all while preserving existing retail shelf space without renegotiation.

Church & Dwight