Case Study: Prensa Libre drives 300,000 additional visitors per month with Gravitec push notifications

How Gravitec.net helped Prensa Libre to drive 300 000 additional visitors per month

Prensa Libre, a major digital newspaper and online TV broadcaster in Guatemala, sought a tool to interact directly with its readers and return visitors to its websites, Prensalibre.com and Guatevision.com, to share breaking news. They chose to implement web push notifications from the vendor Gravitec.net, attracted by its platform featuring a Spanish-language interface.

Gravitec.net provided a simple integration process for its push notification service. This solution enabled Prensa Libre to send campaigns 3-5 times daily, resulting in a subscriber base growth of up to 370% initially. The push notifications achieved an average click-through rate of 8%, driving over 68,000 clicks for a single large campaign. This strategy successfully generated an additional 300,000 visitors per month, representing 5% of their total web traffic.

Prensa Libre

Byron Ramirez

Head of Digital