Case Study: Minuto30 boosts reader engagement and traffic with Gravitec's behavior automation

10 Benefits of Using Behaviour Automation to Grow your Media

A large media company, Minuto30, faced challenges in retaining reader trust, increasing engagement, and growing revenue amidst intense competition for audience attention and shrinking advertising budgets. To address this, they partnered with Gravitec and implemented its Gravitec.net web push notification service with behavior automation to improve audience interaction and marketing metrics.

Gravitec developed and implemented a fully automated strategy for Minuto30, which involved creating targeted subscriber segments based on reader interests and automatically sending personalized news notifications via RSS feeds. This solution from Gravitec yielded significant results: a 17% increase in returning visitors, a subscriber base of 400,000, an addition of 70,000 daily website visits, and a click-through rate of 2.94%. The automation also saved staff time and provided valuable reader behavior analytics.