Case Study: Scratch & Peck Feeds boosts ROAS with Gravitate Design

Scratch & Peck Feeds achieves 14x Google Ads ROAS with Gravitate Design

Scratch & Peck Feeds, a provider of organic chicken feed, was struggling to stand out in a crowded digital marketplace and was disappointed with the subpar returns from their existing PPC campaigns. They partnered with digital marketing vendor Gravitate to overhaul their strategy and better compete against larger industry leaders.

Gravitate implemented a comprehensive digital solution, beginning with a technical audit and integration of the client's inventory with Google Merchant Center to enable effective Shopping Ads. They then launched targeted social campaigns on Meta platforms. This strategy delivered a 14x return on ad spend on Google Ads and an 8.9x return on ad spend on Meta Ads, driving significant direct sales and positioning Scratch & Peck Feeds for sustained digital growth.

Scratch & Peck Feeds