Case Study: Rafay Systems achieves 15x revenue growth with Gravitate Design

Rafay Systems boosts web traffic 10x with Gravitate Design

Rafay Systems, a B2B SaaS startup providing a Kubernetes management platform, faced the challenge of driving rapid growth with a tight budget and a minimal marketing team. Under pressure from investors for a 10x return, SVP of Marketing Sean Wilcox turned to Gravitate Design for digital marketing services including SEO, SEM, and conversion rate optimization.

Gravitate implemented a comprehensive digital marketing strategy, quickly launching targeted ad campaigns on Google and LinkedIn while optimizing Rafay's website for search and conversions. The results were a 10x increase in web traffic and a 73% reduction in cost per lead. Gravitate's work was directly credited with influencing 20% of Rafay's revenue over an 18-month period and was instrumental in securing a $25M Series B funding round.

Rafay Systems