Case Study: Performance Contracting, Inc. streamlines a complex multi-site web presence with Gravitate Design

Performance Contracting, Inc. streamlines 60+ branches with Gravitate Design

Performance Contracting, Inc. (PCI), a leading national specialty contractor with numerous divisions and affiliate companies, faced the challenge of managing dozens of disparate websites for its many services. This fragmented digital presence created inefficiencies for both potential customers seeking local contacts and its own marketing team. PCI engaged Gravitate Design for a comprehensive solution involving custom web design and content strategy to consolidate its online presence.

Gravitate Design implemented a single, robust WordPress website that dynamically presents related content, services, and local branch information based on a user's journey and location. The solution streamlined the contact experience with geolocation features and included dedicated sections to attract job seekers. Gravitate also prioritized the admin experience, creating an intuitive backend for PCI's team. The project successfully merged hundreds of pages of content, and Gravitate continues to optimize the site through local SEO and A/B testing, fostering a strong ongoing relationship with the client.

Performance Contracting, Inc