Case Study: Multnomah University improves website UX and content management with Gravitate Design

Multnomah University redesigns its website for just under 700 students with Gravitate Design

Multnomah University, a private Christian university, needed a modern website to effectively showcase its programs and serve diverse audiences, moving away from the cluttered and confusing experience typical of many higher education sites. They partnered with Gravitate Design for services including custom web design, content strategy, and SEO to build a robust platform that could highlight the university's strengths and improve user engagement.

Gravitate Design executed a comprehensive strategy, focusing on information architecture and persona-based user journeys to serve prospective students without neglecting other groups like current students and faculty. They collaborated closely with the university during a simultaneous rebrand, implemented a flexible CMS for easy content updates, and ensured seamless technical integrations. The result was a streamlined, intuitive website that acts as a clear roadmap for users, empowers the marketing team with governance tools, and provides an optimized foundation for ongoing SEO and digital marketing efforts by Gravitate.

Multnomah University