Case Study: Grover Electric & Plumbing modernizes its website and boosts engagement with Gravitate Design

Grover Electric & Plumbing increases sessions by 29% with Gravitate Design

Grover Electric & Plumbing, a regional supplier with eight locations, needed to modernize its outdated and inflexible website. The old site failed to reflect the brand's deep expertise and personalized service, struggling to support different customer needs across its locations and connect with new audiences. To address this, Grover turned to Gravitate Design for a new custom web design and content strategy.

Gravitate Design rebuilt the website with a scalable CMS, giving Grover full control over content. The solution included geo-targeted landing pages tailored to each store's local audience and a unified brand voice that mirrors the in-store experience. This resulted in a 29% increase in sessions and a 32% increase in active users. The new site successfully extends Grover's trusted service online, driving in-store traffic and supporting future growth.

Grover Electric & Plumbing