Case Study: Genfare boosts engagement and lead submissions with Gravitate Design

Genfare boosts lead form submissions by 18% with Gravitate Design

Genfare, a leader in fare management solutions for transit agencies, faced a challenge with an outdated website that no longer reflected its full scope of hardware, software, and services. The site was overly focused on a single product and failed to support the company's need to build credibility and educate stakeholders during long, high-stakes procurement cycles. To address this, they partnered with vendor Gravitate Design for custom web design and a messaging strategy.

Gravitate Design created a modern digital platform for Genfare, featuring persona-led content paths and interactive product imagery to translate complex offerings into clear, engaging stories. This solution successfully increased lead form submissions by 18% and boosted organic search impressions by 30%. The new site effectively positioned Genfare as a forward-thinking industry leader and built a foundation for long-term growth.

Genfare