Case Study: CariFree Achieves Major Growth with Gravitate Design

CariFree grows organic traffic nearly 400% with Gravitate Design

CariFree, a subsidiary of Oral BioTech focused on cavity prevention products, faced significant challenges with its outdated and confusing websites, which were built on different platforms and caused technical issues. They also needed to shift their marketing strategy from a B2B to a B2C model to reach consumers directly. Gravitate Design was engaged to provide a comprehensive solution.

Gravitate Design stabilized the existing sites, rethought the entire market strategy, and executed a complete rebranding and custom web design. The new site effectively communicated the brand's value to consumers and streamlined the shopping experience. As a result, Gravitate helped CariFree achieve a 400% increase in organic traffic and a 100% increase in average monthly revenue within six months of launch, with continued optimization driving further growth.

CariFree