Case Study: CariFree boosts conversions and revenue with Gravitate Design

CariFree boosts revenue 72% with Gravitate Design

CariFree, a subsidiary of Oral BioTech, faced the challenge of blending two distinct audiences—health-conscious consumers and dental professionals—on a single website, which was hindering their conversion potential. They partnered with the digital design and marketing agency Gravitate to address this issue.

Gravitate implemented a solution by creating two distinct, purpose-built websites, each with tailored messaging and user journeys for the different audiences. This strategic split, supported by ongoing SEO, PPC, and CRO efforts, delivered significant results. In the first quarter post-launch, Gravitate helped CariFree achieve over 31,000 sessions and generate more than $600,000 in revenue.

CariFree