Case Study: Bullhorn boosts global web performance with Gravitate Design

Bullhorn revamps 12,000 pages across 8 sites with Gravitate Design

Bullhorn, Inc., a global leader in recruitment and staffing software, faced a challenge with its marketing website. After years of acquisitions and updates, its eight international sites were bloated and unfocused, failing to convert visitors or reflect the quality of its platform. The company engaged Gravitate Design for a comprehensive service including custom web design, content strategy, and conversion rate optimization to address these issues.

Gravitate Design implemented a complete strategic overhaul, developing a new information architecture and revitalized visual brand. They built a flexible, user-friendly website with over 12,000 pages across eight regional multisites. The new design better communicates Bullhorn's industry expertise, provides a robust backend for content creation, and is optimized for SEO and user experience, solidifying the vendor's market dominance.

Bullhorn, Inc