Case Study: Nielsen-Massey Vanillas boosts its digital presence with Graticle's custom WordPress website

Nielsen-Massey Vanillas boosts website visits with Graticle's custom WordPress redesign

Nielsen-Massey Vanillas, a heritage brand known for its pure vanilla and flavorings, faced the challenge of an outdated and difficult-to-navigate website that failed to represent its global reputation for quality. The company partnered with Graticle Design to create a custom WordPress website that would better showcase its products and serve as a modern hub for its diverse customer segments.

Graticle designed and built a large-scale custom WordPress solution that included advanced recipe filtering, a retailer locator tool, and separate sites for different audiences. The new site led to a dramatic transformation, with a tremendous increase in website visits and improved SEO visibility. The project resulted in a digital presence that finally reflects Nielsen-Massey's standing as a global leader and acts as a growth engine for the brand.

Nielsen-Massey Vanillas