Case Study: C&H Fish Co. achieves nationwide direct-to-consumer sales with Graticle’s custom WordPress WooCommerce website

C&H Fish Co launches nationwide eCommerce with Graticle

C&H Fish Co., a family-owned seafood business known for its premium smoked salmon, faced significant challenges with its outdated and dysfunctional eCommerce website. Their generic site had broken checkout functionality, failed to reflect their premium brand story, and was unable to capture growing direct-to-consumer demand. They enlisted Graticle to build a new custom WordPress WooCommerce website to solve these problems.

Graticle designed and developed a fully customized solution that integrated a reliable cart and checkout flow, volume discounts, and shipping platforms. The new site prominently tells the brand's story of heritage and sustainability and is optimized for conversions with clear calls to action. As a result, C&H Fish Co. gained a functional, scalable platform to sell directly to customers across the continental U.S., enabling them to build stronger customer relationships and grow their online sales channel.

C&H Fish Co