Case Study: YMCA Blue Ridge Assembly raises $2.5M and grows donors 240% with Gratavid video messaging

YMCA Blue Ridge Assembly raises $2.5M and grows donors 240% with Gratavid

YMCA Blue Ridge Assembly, a conference and retreat center, faced a critical challenge after its campus was devastated by a flood in September 2024. With operations halted and no revenue, the organization needed to urgently and personally engage its donor base for relief fundraising despite having limited staff and no ability to send traditional mail. They turned to Gravyty and its video messaging tool, Gratavid, to scale their outreach.

Using Gravyty's Gratavid platform, the team sent personalized video messages, including thank-yous, updates on the damage, and targeted appeals. This solution drove unprecedented results: a 240% increase in their donor base and over $2.5 million raised for disaster relief. The videos also achieved an 87% view rate, far exceeding industry standards. Gravyty enabled YMCA Blue Ridge to maintain personal connections during the crisis and transform its engagement strategy.

YMCA Blue Ridge Assembly