Case Study: Washington Football builds lifelong athlete alumni engagement with Athlete Network and Gratavid from Gravyty

Washington Football connects 700+ alumni and raises $8,000+ with Gratavid

The University of Washington Football program faced the challenge of maintaining lifelong connections with its athletes amidst a rapidly changing college athletics landscape. They needed a way to support players long after graduation and prevent them from drifting away from the program. To address this, they partnered with vendor Gratavid and utilized its Athlete Network platform to build a structured alumni engagement strategy.

Using Gratavid's Athlete Network, Washington Football created a dedicated community platform to connect current athletes and alumni for networking and career opportunities. This solution, part of their broader "5th Quarter Programming," enabled them to maintain an ongoing line of communication and host successful fundraising initiatives. The results were significant, with over 700 football alumni connected through the network and more than $8,000 raised during their first Gridiron Social fundraising event.

Washington Football