Case Study: Long Beach State Athletics grows annual giving 152% with Gratavid

Long Beach State Athletics boosts annual giving 152.3% with Gratavid

Long Beach State Athletics faced the challenge of relying on a single, department-wide day of giving, which did not align with how donors prefer to give to specific teams. With a lean staff, they needed a new strategy that would not overburden coaches. They partnered with Gratavid and implemented its Athlete Network platform from Gravyty to address this.

The solution involved creating a series of sport-specific micro-campaigns planned months in advance, utilizing targeted communication and student-athlete outreach. By using Gratavid's platform for improved CRM integration and crowdfunding, the department achieved a 152.3% increase in annual giving dollars and a 130.8% increase in total donors, acquiring 1,047 first-time donors.

Long Beach State Athletics