Case Study: Santa Clara University boosts donor engagement on Day of Giving with Gratavid

How Santa Clara University Utilized Gratavid for their Day of Giving

Santa Clara University wanted to improve donor engagement, increase participation, and experiment with video emails for its Day of Giving campaign after the COVID slump. To support that goal, the university partnered with Gratavid, using its personalized video email and text platform to connect with alumni, friends, faculty, staff, and students.

With Gratavid, Santa Clara University used the embed feature to share branded, interactive videos with direct appeals, calls to action, and closed captioning. The campaign delivered strong engagement, with Sergio Lopez reporting impressive open rates and immediate positive feedback from recipients, including enthusiastic replies about the campaign being refreshing, fun, and humorous.

Santa Clara University

Sergio Lopez

Director, Annual Giving Strategies