Case Study: Hopkins School boosts Day of Giving results with Gratavid and Gravyty's connected advancement suite

Hopkins School raises Day of Giving dollars by 55.7% with Gratavid

Hopkins School, a historic independent school, faced a challenge with its Day of giving. Its previous provider's platform was generic and lacked the school's branding, which hindered donor trust and engagement. Seeking a more integrated and cost-effective solution, the school turned to the vendor Gratavid and its parent company Gravyty's connected advancement suite.

Gratavid's solution involved implementing a suite of tools, including a fully branded giving site and personalized video messaging. This allowed for a more familiar and flexible donor experience. The results were significant, including a 55.7% year-over-year increase in dollars raised and a 1.3% increase in donor participation. Gratavid's platform enabled over 70 personalized thank-you videos from the head of school, which helped build stronger donor relationships.

Hopkins School