Case Study: Equiteq accelerates global growth with Grata

Equiteq accelerates global growth with Grata across 7 offices and 4 continents

Equiteq, a global investment bank specializing in sell-side M&A for consulting and technology firms, faced the challenge of operating in a highly fragmented market. Their previous data tool could not provide the real-time market changes or accurately identify key decision-makers needed to support their global growth ambitions. To compete on precision, they turned to the vendor Grata for a superior data solution.

By implementing Grata, Equiteq replaced broad outreach with highly targeted campaigns. The solution provided precise, global data that integrated with their CRM, enabling them to identify niche markets and the right decision-makers with accuracy. This shift to quality over quantity in their outbound efforts resulted in better email engagement and accelerated business growth. According to an Associate Director, the data from Grata made a material difference to their ability to grow, and they would not be expanding as fast without it.

Equiteq