Case Study: Dubai World Trade Centre drives full-circle social media campaigns with Grassroots Creative Agency

Dubai World Trade Centre runs social campaigns across 8 channels with Grassroots Creative Agency

The Dubai World Trade Centre required a partner to manage comprehensive social media campaigns for its major events, such as World Art Dubai and Dubai International Horse Fair, without expanding its internal team. Grassroots Creative Agency was engaged to deliver full-circle social media management and promotional support to drive ticket sales.

Grassroots implemented a full-service solution, operating across eight social channels. Their services included strategic planning, content creation, targeted paid ads, and live event coverage, which created a dynamic feedback loop to sustain engagement. This partnership allowed DWTC to maintain a high standard of social output and provided Grassroots with valuable experience in running large-scale, multi-stakeholder campaigns.

Dubai World Trade Centre