Case Study: Dubai Festival City Mall achieves full-circle social media support with Grassroots Creative Agency

Dubai Festival City Mall scales full-circle social media support across multiple Al-Futtaim brands with Grassroots Creative Agency

Dubai Festival City Mall, a major shopping destination and part of the Al-Futtaim Group, required versatile social media content creation and design that could adapt to its specific retail brand identity amidst a large and diversified conglomerate. Grassroots Creative Agency was tasked with providing full-circle social media support, delivering content that ranged from promotions to entertainment highlights while strictly adhering to the mall's established brand guidelines.

Grassroots Creative Agency implemented a tailored solution, acting as a creative support arm for Dubai Festival City Mall. The agency adapted its creative process for ideation, storyboarding, and production to reflect the mall's market position, successfully executing a wide variety of social media content. This engagement provided Grassroots with invaluable experience operating at a corporate scale and reinforced their ability to deliver versatile, high-quality, and consistent work for the brand.

Dubai Festival City Mall