Case Study: AstraZeneca builds awareness for asthma and immunocompromised treatment options with Grassroots Creative Agency

AstraZeneca launches two compliant awareness campaigns with Grassroots Creative Agency

AstraZeneca partnered with Grassroots Creative Agency to create educational awareness campaigns for its Asthma and immunocompromised treatment divisions. The challenge was to navigate the strict compliance of the pharmaceutical sector, where content could not promote specific products or make efficacy claims, and all messaging had to direct audiences to consult their healthcare providers.

Grassroots conceptualized and executed the campaigns using lifestyle video content and photography that centered on real patients and relatable moments. The solution made the content feel warm and accessible to resonate with target audiences and encourage conversations with doctors. Grassroots successfully positioned AstraZeneca as a trusted source of patient education, navigating the balance between creativity and compliance.

AstraZeneca