Grasshopper
32 Case Studies
A Grasshopper Case Study
Natural Running Store is an online retailer that sells shoes and equipment designed to help people run more naturally and promotes running technique through education and support. As a new business, president Patton Gleason needed to differentiate the company and stay connected while frequently on the road for vendor meetings, customer appointments, and presentations.
By adopting Grasshopper, Patton could communicate with vendors and customers anywhere and at any time, preserving a personal touch that a standard phone system couldn’t provide. This mobile, reliable communication helped Natural Running Store build stronger relationships and stand out in its industry.