Case Study: Walmart achieves scalable global broadcast production with Grass Valley

Walmart connects 2.1 million associates with Grass Valley's SMPTE 2110 broadcast platform

Walmart, one of the world's largest retailers, needed a production facility capable of supporting live events and global broadcasts across multiple interconnected spaces while meeting strict IT security requirements. Their challenge was to balance broadcast performance, enterprise network standards, and scalability, which required a fundamental rethink of their original baseband design. They partnered with vendor Grass Valley to address this.

Grass Valley implemented a SMPTE ST 2110 IP-based infrastructure, utilizing K-Frame production switchers and GV Orbit for orchestration. This solution significantly reduced cabling, enabled decentralized signal processing, and provided operators with a consistent experience across all control rooms. The result was a scalable production ecosystem that supports multilingual global broadcasts and simplifies future expansion for Walmart's communications to its massive global workforce.

Walmart