Case Study: Rural Media Group scales live rodeo production with Grass Valley AMPP

Rural Media Group - Customer Case Study

Rural Media Group, a network and streaming service for rural American content, faced significant scaling challenges as its live coverage of rodeo events rapidly grew from a few to over a dozen per night. Their previous hardware-based system, which required complex remote desktop setups, was difficult to control and could not scale to meet demand without a major and expensive physical expansion. The company turned to vendor Grass Valley for a solution.

By implementing Grass Valley's AMPP cloud-based production platform, Rural Media Group gained a streamlined and scalable solution. The intuitive interface allowed their distributed team of directors to easily manage multiple live events simultaneously, fixing common audio issues and routing signals. This resulted in a quick rollout, a rock-solid operation, and the ability to hire remote talent. The scalability of Grass Valley's AMPP has supported the company's rapid growth and positions them to easily add new monetization features like dynamic ad insertion in the future.

Rural Media Group

Mike Sacci

Director of OTT Services