Case Study: NDTV preserves metadata and modernizes media workflows with Grass Valley Framelight X

NDTV preserves years of media metadata with Grass Valley

NDTV, one of India's leading news broadcasters, needed to migrate its high-resolution production and archive content from its existing media asset management environment without disrupting its fast-paced daily news production. The challenge was to preserve not only the media itself but also the critical metadata that underpins editorial search and content reuse. NDTV partnered with Grass Valley to achieve this modernization while maintaining uninterrupted operations.

Grass Valley implemented a solution using automated workflows to migrate NDTV's assets and metadata to the AMPP-powered Framelight X platform. This provided a unified environment where content and metadata are managed together, improving collaboration and allowing editorial teams to search and prepare material through a single interface. The successful migration maintained workflow continuity throughout the transition and provided NDTV with a modern, scalable foundation for future workflow automation and content production.

NDTV