Case Study: True Corporation triples conversion rates with Graphite Note

True Corporation boosts conversion 3x with Graphite Note

True Corporation's True Business division, a telecommunications provider in Thailand, faced a challenge of low conversion rates in its tele-sales operations. Despite successfully contacting 56% of prospects, only 1.9% of those conversations resulted in a sale. The company was using inefficient manual processes for lead prioritization and lacked personalized offer recommendations, which led to high operational costs and wasted sales efforts. They turned to the vendor Graphite Note and its no-code machine learning platform to address this issue.

Using Graphite Note, True Business implemented a predictive lead scoring and customer segmentation solution. This allowed them to rank prospects by their likelihood to convert and match them with personalized product offers. The results were significant, as the conversion rate tripled from 1.9% to 5.2%. Furthermore, the solution drastically reduced the manual operational workload, saving 77% of the time previously spent on campaign management and enabling the sales team to focus on higher-value activities.

True Corporation (True Business)