Case Study: Vhi boosts app engagement and claims processing with Graphite Digital

Vhi boosts app users 48% with Graphite Digital

Vhi, Ireland's largest healthcare and insurance provider, partnered with Graphite Digital to revitalize their core customer-facing app. Their challenge was to transform the digital experience to be more intuitive and customer-centric, integrating a wide range of policy benefits and new wellness services into a seamless application for their users.

Graphite Digital implemented a customer-centric design process based on first-hand user insight and testing, which included creating a bespoke design system and new features like the 'Snap and Send' claims tool. This solution led to significant results for Vhi, including a 48% increase in monthly active users and a 35% year-on-year increase in claims processed via the app. The app also achieved a 4.7 Apple App Store rating and won the 'Best App' award at the Digital Media Awards, solidifying Graphite Digital's role in delivering a best-in-market digital experience.

Vhi