Case Study: a top 30 global pharmaceutical organisation achieves a unified digital ecosystem with Graphite Digital

Top 30 Global Pharmaceutical Organisation cuts website development time from 2–3 months to 2–4 weeks with Graphite Digital

Graphite Digital was engaged by a top 30 global pharmaceutical organisation that was struggling with a fragmented network of brand websites. This disjointed digital ecosystem hindered their omnichannel engagement, resulted in slow website launch times, and delivered suboptimal user experiences for healthcare professionals (HCPs) and patients.

Graphite Digital created a new design system from scratch in four months, which included conducting HCP user research. This system provided a consistent, flexible, and compliant framework for building websites. The results were transformative, reducing new website development time from 2-3 months to 2-4 weeks and cutting the average build cost by 90%. The solution enabled the simultaneous launch of 40 websites across 15 countries in under six months.