Case Study: NHS improves blood donation engagement with Graphite Digital

NHS says 70% of users would use Graphite Digital’s blood donation app

The NHS faced a significant challenge as the pandemic left them 75,000 blood donors short of pre-pandemic levels, with their donor pool at a 25-year low. To address this, they partnered with Graphite Digital to improve the donor journey and encourage more people to give blood through insight-led digital design.

Graphite Digital conducted user research and ran an Innovation Workshop to design a prototype app. The solution included features like an in-app chatbot named 'Carey', a 'Bloodscore' health report, and a streamlined booking dashboard. This new digital experience was highly successful, with 70% of test users stating the app would make the donation process easier and that they would use it themselves.

NHS