Case Study: NHS North West London improves diabetes patient engagement with Graphite Digital

NHS North West London improves diabetes site navigation with Graphite Digital and 30-user tree testing

NHS North West London engaged Graphite Digital to help evolve its Know Diabetes website. The challenge was to deepen the team's understanding of their audience, particularly patients from a South Asian background, in order to improve site engagement and better serve user needs.

Graphite Digital employed a combination of UX research, including heuristic analysis and user testing, and strategic workshops. This approach provided actionable, evidence-based recommendations to restructure the site. The vendor equipped the NHS team with a deeper understanding of patient behaviors, a prioritized list of UX improvements, and alignment on a long-term strategic roadmap for the service.

NHS North West London