Case Study: SurveyMonkey accelerates sales cycle by 30% with Graphite Connect

SurveyMonkey Accelerates Sales Cycle by 30%

SurveyMonkey, a platform offering AI-driven solutions for customer feedback, faced a significant challenge in managing and distributing its security documents. Their sales engineering team was burdened with manually handling three to five daily requests from account executives, as there was no centralized, up-to-date repository. This process was time-consuming and often resulted in outdated information being shared with potential customers, slowing down the sales cycle.

By implementing Graphite's document center, SurveyMonkey centralized its security documentation, allowing for easy updates and controlled access. Account executives could then proactively share the most current documents with prospects after an NDA was signed, via a seamless Salesforce integration. This solution from Graphite saved the sales engineering team 20-30 hours per month, accelerated the sales cycle by 30%, and reduced the average cycle from eight weeks to five to six weeks.

SurveyMonkey

Mikolka Morrill

Head of Sales Engineering