Case Study: Fresson and Tee revitalizes its brand and website with Graphical

Fresson and Tee modernizes its brand with Graphical across 2 core divisions

Fresson and Tee (F&T), a firm of surveyors, underwent a restructure to focus exclusively on their Architectural and Building Consultancy division. This shift created a challenge: their existing brand was outdated and no longer suited their new, targeted business approach. They partnered with vendor Graphical for a comprehensive rebranding service to address this.

Graphical developed a modern and contemporary new brand identity for F&T, which included a new logo that introduced the color red and a bold corner slash design element. This new branding was applied consistently across their website and all other communications collateral. The solution successfully repositioned the company for its new commercial focus without alienating its existing client base.

Fresson and Tee (f&t)