Case Study: Saalt achieves standout menstrual care brand growth with Graphical House

Saalt grows revenues 20x with Graphical House

Graphical House partnered with Saalt, a US-based health and lifestyle company focused on sustainable menstrual care, to develop a brand strategy and packaging that would support the launch of their inaugural product and establish a foundation for future growth. The challenge was to create a distinctive brand identity that reflected Saalt's elemental, nature-inspired values while ensuring standout presence in a competitive marketplace.

The solution implemented by Graphical House was a balanced brand identity influenced by tidal rhythms, featuring a distinctive suminagashi pattern, natural tones, and empowering imagery. They created an extensive library of assets and elegant, practical packaging designed to provide a rewarding unboxing experience. As a result, Saalt's revenues grew twentyfold since their 2018 launch, becoming the biggest selling menstrual cup on Amazon globally and being stocked in over 2000 Target stores. Graphical House's work also supported Saalt's expansion into new products and their achievement of B-corp status.

Saalt