Case Study: Phantom Hands achieves a modern, elevated brand identity with Graphical House

Phantom Hands gains extensive press coverage with Graphical House

The customer, Phantom Hands, an Indian maker of exquisite handmade furniture, needed to align its internal culture with its external brand perception. They engaged the vendor, Graphical House, for a strategic rebranding process to better communicate the modernity of their designs and the integrity of their traditional craftsmanship.

Graphical House implemented a new visual identity system and website built on a proportional grid, creating a simple and elegant brand that emphasized the client's modernist ethos. The results were highly successful, repositioning Phantom Hands at the leading edge of contemporary furniture and gaining them extensive press coverage in major international publications like Monacle, Elle Decoration, and the New York Times.

Phantom Hands