Case Study: Oaktree boosts high-end conversions with Graphical House brand strategy and digital design

Oaktree boosts conversions and repositions premium brand with Graphical House

Oaktree, a Bangalore-based designer and manufacturer of high-end kitchens and wardrobes, sought to stand out in a market saturated with Northern European minimalism. Their challenge was to reposition their brand at the high end of the market with a more differentiated and warm identity. They engaged the vendor, Graphical House, for a comprehensive branding and strategy project.

Graphical House implemented a holistic solution, creating a new visual identity from the ground up that reflected Oaktree's warmth and precision. This included a new logotype, a warm color palette, an infinitely flexible pattern, high-quality CGI imagery, and a thoughtful digital platform. The re-positioning and clearly defined offer led to increased conversions for Oaktree, while the investment in CGI content delivered efficiency gains. Graphical House rolled out the new brand across all touchpoints, from digital to uniforms and signage.

Oaktree