Case Study: The Lights boosts brochure readability and audience engagement with The Graphic Design House

The Lights refreshes season brochures with The Graphic Design House for 2023 and beyond

The Lights, a vibrant cultural hub and theatre in Hampshire, faced the challenge of modernizing their key seasonal brochure to attract a younger audience while retaining their existing patrons. They partnered with The Graphic Design House (TGDH) to improve the publication's readability, develop a cohesive design across seasons, and move away from a dated aesthetic that was hindering communication.

The Graphic Design House completely redesigned the brochure, drawing inspiration from the theatre's logo to create a dynamic layout with angled shapes and a vibrant gradient-based color palette. The solution improved readability, created a distinct yet unified look for each season, and strengthened the overall brand identity. The redesigned brochures were very well-received by both new and long-term audiences, leading to positive customer feedback and an ongoing partnership with TGDH to produce future seasonal editions.

The Lights