Case Study: Portsmouth Historic Dockyard achieves higher visitor engagement with The Graphic Design House

Portsmouth Historic Dockyard boosts visitors and engagement with The Graphic Design House

The Graphic Design House partnered with Portsmouth Historic Dockyard, part of the National Museum of the Royal Navy, to address the challenge of creating a campaign that captured the site's unique blend of historic heritage and modern, tech-savvy experiences. The goal was to engage both history enthusiasts and first-time visitors, encouraging visits through a creative concept that could work across both digital and physical platforms.

The solution from The Graphic Design House involved creating a flexible campaign anchored by an animated digital cube and a central strapline that promised unexpected experiences. This creative approach was designed for consistent use across multiple platforms. The results were significant, with visitor numbers surging and on-site engagement increasing. The campaign successfully drove more visitors who spent more time exploring, and the adaptable creative was future-proofed for quick turnarounds in future campaigns.

Portsmouth Historic Dockyard