Case Study: Jacksons Lane streamlines seasonal programme communications with The Graphic Design House

Jacksons Lane streamlines seasonal communications with The Graphic Design House using an 8-page A5 guide

Jacksons Lane, the UK's leading supporter of contemporary circus, needed to simplify and refresh its seasonal What’s On Guide. Their existing 16-page stitched brochure was cumbersome to distribute. They engaged The Graphic Design House to create a new, more flexible guide that would align with their brand and 50th anniversary.

The Graphic Design House redesigned the guide into an 8-page A5 concertina format, making it easier to handle and distribute. They introduced a flexible layout system with color-coded genre groupings and distinct styles for highlighting key shows. This solution was easily updated for subsequent seasons, successfully accommodating a larger programme and more shows per page.

Jacksons Lane