Case Study: Badminton England creates a bold YONEX All England Open programme with The Graphic Design House

Badminton England delivers a 155-match All England Open programme with The Graphic Design House

The Graphic Design House was engaged by Badminton England, the national governing body for the sport, to design the official tournament programme for the prestigious YONEX All England Open Badminton Championships. The challenge was to create a publication that captured the energy and prestige of the event while clearly presenting key information like the tournament draw and player profiles to fans.

The Graphic Design House developed a bold programme design working within the YONEX brand identity, utilizing a vibrant colour palette and a clear visual hierarchy. High-impact elements like neon green ink and premium gloss paper stock were used to enhance brand recognition and create a striking, premium publication. The result was a programme that was very well-received by fans, volunteers, and partners, successfully reinforcing the tournament's brand presence and strengthening the audience's connection to the event.

Badminton England