Case Study: Army Flying Museum achieves a fresh, human-centred rebrand with The Graphic Design House

Army Flying Museum boosts visitor growth 22% with The Graphic Design House

The Army Flying Museum, a museum of British Army aviation, embarked on a major redevelopment project called Project Eagle. Their challenge was to create a fresh brand identity that would honor its heritage while making it more accessible and engaging for new audiences, marking a new, forward-looking era for the institution. They partnered with The Graphic Design House for rebranding services.

The Graphic Design House developed a new brand identity focused on human stories of courage and innovation. The solution included a new logo, comprehensive brand guidelines, and designs for signage, wayfinding, digital assets, and merchandise. The rebrand launched to an overwhelmingly positive response, achieving a 93% positive customer feedback rate and a 22% year-on-year increase in visitors, surpassing the museum's 15% growth target.

Army Flying Museum