Case Study: AFC Wimbledon strengthens matchday storytelling with The Graphic Design House

AFC Wimbledon elevates its matchday programme with The Graphic Design House over 12+ seasons

AFC Wimbledon, a professional football club with a strong community identity, needed to design and produce its official matchday programme to balance clear information with engaging storytelling. The club partnered with The Graphic Design House to create a publication that felt contemporary while maintaining a trusted, recognizable identity for its supporters season after season.

The Graphic Design House implemented a solution focused on editorial-led design, matchday clarity, and seasonal visual evolution. This approach resulted in a programme that reinforced the club's values and connection with its fans. Following the club's promotion, the programme continues to be elevated, with great sales reported that have helped secure the publication's future. The Graphic Design House's long-standing partnership ensures the matchday programme remains a key part of the supporter experience.

AFC Wimbledon